Archive for the ‘Multimedia’ Category

PostHeaderIcon Web Video as Online Marketing

Technology and marketing don’t always go together—just ask any marketing department that has tried to cut costs by doing its own web video content. For some purposes, video isn’t worth the trouble—but more often than not, it makes all the difference between a marketing approach that works and one that falls flat.

Web video is set to become even more central to online marketing in the next few months, as it becomes more accessible and less taxing on bandwidth and CPUs. If you’re up for the challenge but don’t have all the ideas, here are some suggestions to get you started.

How-to guides: Whether it’s a productivity app or a radical new household tool, videos are the best way to introduce people to your product. Words and user manuals can only go so far in showing what a product can do. With web video, you can show the product at work and suggest ways to get the most out of it. More than a few small business owners have market their product this way, and with one-click video sharing, a good clip can get you far.

Go beyond local: If you’re having trouble attracting clients in your area, or if you’re looking to expand your business geographically, online videos are the way to go. Certain service products lend themselves especially well to this medium. Music and language instructors, for example, often post short instructional clips on YouTube and then post a link to their website where people can sign up to learn more.

Post just-for-fun videos: Sometimes it helps to take a break from the daily grind and come across something out of the ordinary—even if it’s a one-minute video of a sleeping puppy. That’s not to say you should make a habit of posting random videos as part of your marketing plan. Once in a while, simply post relevant, entertaining content that users will want to share. Even if it doesn’t go viral, it gets your name (and your link) around and brings in a good bit of traffic.

Build a new service around it. This may not work for every business, but it just might be the edge you need over your competitors. Maybe you can offer customized tutorials on using your product, or stream company events that your users might be interested in. Think of new ways you can incorporate the new technology beyond marketing and into expanding the business itself.

PostHeaderIcon Multimedia – An Overview

What is Multimedia?

Multimedia is media and content that uses a combination of many different formats. It can be comprised of almost anything you can hear or see such as pictures, text, music, sound, videos, records, films and animations.

You can often find these multimedia elements on the internet as they are embedded in web pages and now modern web browsers have support for a number of multimedia formats which makes visiting websites so much more than just reading information.

Multimedia Formats

Media files are used to store the multimedia elements such as sounds or videos.

When looking to fine out the type of media an easy  and common way to do this is to look at the file extension. When the browser you are using looks at the file extensions .htm or .html, it will understand that the file is an HTML page. The .xml extension indicates an XML file, and the .css extension indicates a style sheet. Also picture formats are recognized by the browser due to the extensions like .gif and .jpg.

Multimedia elements also have their own file formats with different extensions like .swf, .wmv, .mp3, and .mp4.