Archive for the ‘Lead Generation’ Category

PostHeaderIcon How to Buy Email Leads

Even as social media and other channels have opened up new forms of marketing, email leads remain essential to online business. Indeed, in some of the most successful online business models, social marketing is used as much as a media form as a means for gathering leads. These days, if you want to expand and keep your customer base, a good email lead list is still your best bet.

The easiest way to get leads is to buy pre-made lists. While gathering your own leads has its merits, knowing where and how to buy email leads can help you get started sooner. The first step is getting to know your source—while there are dozens out there for any given field, you want to make sure your source really knows its people and gives you a well-targeted group. It’s not just about harvesting email addresses from a database; a good lead provider follows up on them and makes sure there are no expired addresses, false leads, and unresponsive members on the list. Some of the most popular email lead providers include ZoomInfo, DemandBase, NetProspex, and ReachForce.

Once you’ve chosen a provider, you’ll be asked to make an account. Most companies only allow you to make your purchase online. Each one has different rates and specialties, so it’s useful to comparison-shop before settling on a deal. Sometimes it pays to shell out more for well-researched leads; the best companies call the contacts first to make sure they’re all active. These lists may cost more, but they give you more value for your money.

You may also be able to choose leads categorized by age, location, income, and other demographic data, depending on what your own market research tells you. This is an important part of the process—it ensures that the data you invest in is actually relevant to your business. Whether you do your own research on your target audience or have a third party do it, it’s important to know exactly which people you want to reach.

Most lead providers supply the data in a spreadsheet, which makes it easier to load onto your email marketing software. If you have a program that you already have the hang of, see if you can get your leads in a compatible format—you’ll usually have a range of options. This may seem like a minor detail, but automating the process can save you a lot of time and leave you more room for other aspects of your business.

PostHeaderIcon How to Generate Sales Leads

Studies have repeatedly shown that generating leads tends to be a company’s weakest point. Most people who start businesses don’t really have much experience tracking down potential customers and gathering contacts for marketing purposes—and honestly don’t see the value in it. But these same business owners eventually learn from experience that learning how to generate sales leads is a valuable use of time and resources, not just because it expands the customer base but also because it helps build useful relationships over time.

There’s more to lead generation than just gathering names and sending out mass emails (that’s called spamming). The first thing to remember is that you don’t have to do all the dirty work yourself—a good system requires little manual effort. Your goal should be to eventually be able to gather leads on “auto-pilot” mode. This can involve putting up forms on your website or having people sign up to access certain services.

Next, you want to make sure your leads are relevant; that is, they’re not just a list of names and addresses you’ve gathered over several months. They must be people who have shown interest in your business and are therefore much more likely to respond to your marketing. Otherwise, you’re wasting your time and money on people who probably won’t even open your messages. This means you need to target your buyers—do a market analysis and find out how your target market behaves. It may seem easy enough to figure it out with some Internet research, but you don’t want to miss emergent patterns that will let you catch them at the right place at the right time.

Not all of your leads will become long-term clients, of course. The goal of lead generation is to get as many as possible to increase the chances of finding and keeping a small percentage who will become so-called “ideal clients.” These clients will not just buy your products and return, but also spread the word about you, essentially giving you free marketing. This is the trickiest part of learning how to generate sales leads—nurturing the relationships you’ve formed and making sure they work in your favor.

Finally, there’s the question of whether you should make your own lead list or buy one. For the most part, it’s a question of what stage your business is in. Businesses that are just starting out tend to be low on budget and therefore more willing to do the work themselves. If you’re up for the extra work, this may help you save money and ensure higher-quality data.  Once you’re more settled, you can look into automating it or at least cutting down on work hours by buying leads—just make sure your sources are reliable.

PostHeaderIcon MLM Lead Lists

Leads are essential to any marketing strategy, and multi-level marketing (MLM) is no exception. Gathering leads allows you to get in touch with the right people and target your message as efficiently as possible. Without a good lead list, you’re not marketing to anyone in particular—and you’re not attracting the right people to your business.

Needless to say, MLM lead lists are the first step to efficient marketing and ultimately turning a profit. A lead list is basically a list of people who are potentially interested in your product, along with information on how you can contact them. Not every name on the lead list will be an ideal customer, but part of the business is finding the ones who are. By targeting only relevant leads, you’re already narrowing down your options and increasing the chances of getting good business with every call.

There are two ways to get your hands on an MLM lead list: buying them or making your own. Buying lead lists is obviously faster: you pay for the data and jump straight into your marketing plan. The catch is that they can be very expensive—a good one can set you back hundreds or thousands of dollars. Those that cost less run the risk of having outdated information and false email addresses. If you know where to look, however, you can find legitimate and reliable MLM lead lists that will direct you to the right audience.

Those who have more time or like to have more control will be more inclined to make their own lead lists. It’s a lot more time-consuming, and if you’re busy, it’ll cost you more in work hours. But the benefits are usually more than worth it. For one thing, you can check each lead and make sure everyone on the list is worth your time. For another, you can control how large or small the list is, depending on the marketing techniques you plan on using.

On a good day, you can put together about 50 leads, which means it’ll take weeks to gather a reasonable list (which can include hundreds of names). One way to make it simpler is to build mechanisms for leads to flow in on their own, such as putting sign-up forms on your websites and offering incentives for signing up. It’s all tied to the bigger picture of Web business—with a good product range and compelling content, you can get more people to check out your business and watch your MLM lead lists come together.