PostHeaderIcon How To Get Advertisers for Your Website

There are dozens of ways to monetize a website, but few have as much professional backing as direct advertising. It’s relatively hard to get right, but when successful, it offers a stable flow of revenue and a good dose of credibility. In other words, it opens up opportunities for even more monetization.

It all starts with a good website with regular traffic: you don’t get advertisers at your door for a blog that’s only five days old. Although there’s no official number, most people agree that a website becomes “marketable” when it gets at least 1,000 unique visitors per day. If you’re not quite at that point yet, don’t worry: there are other factors that can push you up, such as your Google PageRank or Alexa rank and the number of subscribers you have on RSS.

To get that kind of traffic, your content needs to be tailored. This means that you have to speak to a particular group of people, just as potential advertisers will be targeting a specific market. Diversity is okay—you can talk about food one day and spray-painting the next. But you have to be sure that they’re of interest to the same group of people. The market is at a point where you can never be too specific; as far as advertisers are concerned, the narrower your focus is, the better.

Next, you need an intelligently designed page. You may know how to get advertisers for your website, but how to attract them is another matter. There are two good reasons to invest in good design: first, advertisers want to associate themselves with professional (or at least professional-looking) hosts, and second, they want to have good visibility on your website. Obviously, you’ll need a good idea of what kind of advertising you will sell–banners, text links, sidebar ads—and design your site around it, making sure to keep your own content on center stage. And don’t forget to throw in a page for interested sponsors: an easy-to-find “Advertise Here” link with detailed information can go a long way.

Finally, you need an ad server software. This is a program that puts ads on your website and tracks statistics for specific ad types and areas. Some of them come with blogging platforms (WordPress’ WP-Ads is one of the most popular) and others are independent, with lots of variation in features. If you’re just trying things out, it might be a good idea to start with the former, and then move on to more advanced solutions as you get more advertisers.

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