PostHeaderIcon Outsourcing Internet Marketing

Internet marketing is vital to any company with something worthwhile to offer, online or offline. The question most entrepreneurs ask—or should ask—is not whether or not to invest in Internet marketing, but how. Outsourcing is a popular choice because it gives companies the flexibility to get work done as needed, and often for much less than what they’d pay in-house.

Outsourcing your Internet marketing, whether to a company or an independent contractor, frees up valuable time that you can spend developing new products or content. Of course, there’s also the risk of getting substandard work or not getting anything done at all. Three things are especially important when you’re considering delegating your marketing tasks: what, when, and how to outsource.

Deciding what to outsource depends largely on what marketing model you follow. Do you rely largely on article marketing, link building, or email marketing? It all comes down to control. You want to start by outsourcing things you don’t need to monitor that strictly, and save the ones you do for last. For example, if your main form of marketing is through article directories, you may want to build trust with your contractor and do a few tests before letting them take the helm. One rule here is that you should only outsource things you’ve done yourself, so that you know how long it takes and how hard it is, and you can guide contractors through the process.

When to outsource is a simpler matter: most businesses benefit from doing it little by little. Once you’ve determined what you want to outsource first, start by delegating a few small tasks and work your way up from there. This means you’ll have to do some of the work for a while and keep communication lines open, but remember, it’s your company’s image at hand—and it’s usually worth the time to make sure your contractor gets the hang of it.

The tricky part is figuring out how to do the actual outsourcing. There are several online platforms where you can get in touch with individual and team contractors for Internet marketing, with price and quality levels varying considerably between each one. If you have friends in the business, they may be able to recommend a few sites for you; otherwise, you can do a few test hires and see where you’re most satisfied. Once you have your contractor, lay out the rules and rates at the outset, and make sure to require full communication so you can monitor the work at least in the first few weeks.

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